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The Role of Thought Leadership in Life Science Content Marketing

The Role of Thought Leadership in Life Science Content Marketing

Delve into the world of thought leadership and its importance in content marketing for life science companies. Learn how to position your brand as an industry leader by sharing valuable insights, expertise, and innovative ideas with healthcare professionals. Key takeaways include understanding the benefits of thought leadership, strategies for developing thought-provoking content, and tips for promoting your thought leadership pieces.

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The Branding Framework That Helps Me Do Strategic Identity Work

The Branding Framework That Helps Me Do Strategic Identity Work

The purpose of this structure is to help you validate the various pieces of your brand—to make sure that your overall brand strategy is meaningful and effective. I encourage every team I work with to use a structured approach like this one when they develop their branding programs, as it helps everyone stay on track and communicates what we’re striving for clearly and concisely.

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Well, hey there!

Welcome to the nerd+chiq marketing blog! We offer insightful and approachable content on life science and healthcare brand strategy, digital marketing, content marketing, and marketing operations and strategy. Sprinkled in with discussions on diversity and inclusion for improving health outcomes. Fasten your seatbelts, rev up your brains, and let us drive you into the captivating world of marketing.

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