Sixteen-year-old me was always fighting for fairness for everyone. I was going to work for the UN bringing about world peace. Something, which, given what’s going on in the world today, I’ve clearly failed to do. To be fair, it seems that even with much more than just...
The purpose of this structure is to help you validate the various pieces of your brand—to make sure that your overall brand strategy is meaningful and effective. I encourage every team I work with to use a structured approach like this one when they develop their branding programs, as it helps everyone stay on track and communicates what we’re striving for clearly and concisely.
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Include a snappy headline and a brief but evocative copy that will encourage your visitors to click that CTA right away!
